THE CLAY OPERATOR

The Clay Operator provides training and consulting services on GTM Engineering and AI Operations with 900+ students trained, international scale-ups and billion-dollar organizations

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Work With Michael

Clay Guide (99$)

GTM Engineering Cheat Sheet. Become an Expert 10X faster and join 700+ fellow operators

Fractional GTM Engineering

I partner with B2B companies to build GTM Engineering processes and increase revenue per employee

GTM Engineer Program

Become a GTM Engineering and land A Client/Job in 60 Days Guaranteed

Case Studies

Vidyard

CRM Data Cleaning & Job Changes Flow

Vidyard was using Userbase for CRM data cleaning and in particular to manage job changes. With a Clay flow we automatically detect when someone inside your CRM changes jobs, we mark the old contact as left company, create a new lead under the new account and message the respective AE since an ex-champion changed jobs.

HeyReach

Automated Pipeline Generation

Leveraging 200+ email addresses, the LinkedIn profiles of the executives and sales people from HeyReach and practical lead magnets we generated 100+ sign-ups of agency owners looking for the partner program (now one of the main revenue drivers).

CarePay

Intent Signals & Account Monitoring

CarePay was looking for a scalable GTM system that can track insurers in emergent geographical regions when something relevant happens on an account level (ex. new market entry, policy release, new CXO). With 4 workbooks and 30 Clay tables we are now monitoring for 50 data points of 70+ accounts; whenever a signal is detected a Slack message is sent to AEs and the executive team to coordinate a new ABM campaign

Michael Saruggia is the founder and partner of Growth Lead LLC, a company which provide consulting services in the field of marketing and revenue operations.

Growth Lead LLC 5830 E 2nd St, Ste 7000, Casper, WY 82609