Directly from the #1 Clay Trainer in the World
BECOME A HIGH-PAID CLAY
EXPERT WHILE EARNING MONEY
WITH GUARANTEED GIGS & JOBS
Why You Should apply?
Clay & GTM Engineering is the most in-demand marketing and sales skill in 2025—like Salesforce in 2012 or HubSpot in 2017. You can future-proof your career by becoming a Clay expert, launching a Claygency, or pivoting your agency into a high-demand field. Whether you're leaving your 9-5 to start a Clay agency or seeking a fractional/full-time role, the 1-on-1 training ensures a high ROI in skills and career growth, regardless of your experience level.
With my extensive network and direct connections to top companies and Claygencies, I guarantee program members Clay gigs and job intros to fast-track their career transition or scale their agency revenue. This is the only program in the world offering this. How? Simple—I work 1-on-1 with a maximum of 10 people, personally handling their introductions. 90% of students land new clients, from six-figure full-time jobs to $12K/month retainers.
Think Clay is too complicated, too expensive, or that you're not technical enough? Think again! 90% of my students had no technical background and leveled up fast. Many of the Clay experts you see today took my program. I’m the #1 Clay Trainer in the World—no one in the ecosystem has 600+ paying clients, more testimonials, or as many 0-to-6-figure success stories. I was so early in Clay that I had the first demo with the founder and have coached hundreds of Clay experts.
'I closed a 12K retainer'
(Daniel Monteverde, Clay Expert)
'I went from 0 to 12 clients'
(Pablo Beitman, Clay Expert)
Curriculum
1.0 Scale Clay Without Credits
For some reason, 99% of Clay users get stuck due to complexity—there's too much content online, too many integrations, and too much B.S. out there. I will show you how to scale 99% of tables without using credits and with just four pay-per-use APIs. I'll reveal the 80/20 that moves the needle, so you don’t have to reinvent the wheel every time. Over-complication is the real enemy. I will show you how to make things 10x easier and more effective.
2.0 My TAM / Outbound Process
Having coached dozens of agency owners, I’ve realized that almost nobody has a standardized process for managing clients, delivering results, and measuring what truly matters. Throughout the program, we will co-manage multiple campaigns together—from zero to booked meetings. I’ll reveal the little-known secrets behind millions of emails sent and why this channel is actually more alive than ever— if you do exactly the opposite of what most people are doing and teaching.
3.0 Automatic / Signal Based Playbooks
In the program, you'll learn my five best-selling, signal-based playbooks that allow companies to book meetings automatically—while agencies do minimal work and still earn their retainers. You'll see how to build them, when it makes sense to create them, and how to package them into an agency offer to monetize your expertise. I’ve built 100+ systems like this, and I can show you how to do the same. You will figure out how Clay is WAY more than just outbound when moving upmarket.
4.0 Offer templates and career escalation roadmap
Becoming a top 1% Clay & GTM Engineering talent is important, but it's only half the battle. The other half is landing a six-figure job or earning the same while building your Claygency. And here lies the real secret of the program—I’ve created a portfolio of offers you can copy and paste, along with my content system to attract premium clients. You’ll start with a no-brainer offer to get your first testimonial and then move upmarket step by step. This is exactly how some of my students have closed $7K–$12K/month retainers (check the testimonials 😉).
5.0 It' not Just Not Clay
I use the terms Clay and Clay Expert just to help you understand the category. But what I’m really teaching in this program is how to become a full-stack GTM Engineer.
From Clay to sending emails with Smartlead, LinkedIn DMs with Heyreach, and automations with Make when necessary—you’ll master the entire stack. You’ll learn list building, prompt engineering, messaging, and deliverability to become a dangerous asset in the B2B market.
What others are saying
Alessandro Martinengo
Claygency helped me in mastering the craft without the hundreds of hours I would have otherwise required to obtain the necessary feedback to overcome various bottlenecks. Through upskilling, I acquired new clients and dedicated myself entirely to the #1 skill of 2024. A client of mine, a tech giant, was genuinely impressed by the results and even inquired how I was able to deliver such exceptional outcomes. No agencies, not even the most renowned ones, had ever delivered anything similar during their years of collaboration.
Cody Carnes
I wanted to leave the traditional 'lead gen' agency business model as there was little moat and managing operations became a nightmare. Back in December I found out about Michael and Claygency -- he really introduced me to a completely new world by pivoting my 4 years of B2B expertise into a Clay-powered company. Mike's program helps cut your learning curve by more than half, with little headaches. After I spent hours and hours every day for a month learning Clay with the help of his program, I closed three new retainers and 4 other workflow builds.
Dick Sterk
Michael's 'Claygency' 1:1 program is outstanding. As someone from a strategic technology (SaaS) sales background and a GTM advisor in our digital marketing agency, I knew I needed to master Clay.com. Michael's hands-on coaching saved me hundreds of hours and made me self-sufficient in running strategic GTM processes with Clay. He's always helpful, quickly responds to all my questions, and shares invaluable tips. Thanks to Michael, I've learned a lifelong skill and am now confident in my abilities with Clay. Highly recommend!
Ismael Olmedo
I enrolled in Michael's 6 week program to level up lead list segmentation, lead list creation velocity and other technical aspects to speed up and give more accuracy to lead list creation. Processes like enrichment, scraping and validation have been fully automated. Also, the 1 to 1 coaching cut learning times massively and allowed me to have the hands on attention required to roll out Clay effectively to my team in record time (considering I knew very little about the tool before starting with Michael). Would recommend to anyone that wants to improve leadgen operations fast!
John Apolinar
The program was even more helpful than I thought it'd be. Michael took the time to connect every week and walk through each business use case I wanted to do within Clay. And I mean walked through step-by-step until I had it down. On top of that, he intro'd me to a few clients looking for Clay's help and I even landed my first Client within 45 days of the program. Everyone is engaged and helpful. I'd recommend the program to anyone looking to build their Clay base. The ROI is there if you put in the work.
Daniel Monteverde
My biggest struggle was maintaining consistent results and scaling client campaigns. When we lost a major retainer, it highlighted our need for a clear, repeatable process. Through the Claygency program, we now deliver advanced workflows and measurable results for mid-market and enterprise clients, even securing retainers up to $12,000 per month. Clay has enabled us to streamline campaign management, create tailored workflows, and integrate seamlessly into client CRMs. The program taught us to approach high-ticket clients strategically and sustain ongoing results.
Justin Roux
Before Claygency, I spent countless hours of practice across multiple months and felt like I was using 10% of Clay's potential. I’d start to make progress and then hit a wall. It was incredibly frustrating. After Claygency, the walls were removed. I learned more in 6 weeks working with Michael than I did in 6 months of experimenting on my own. The best part? Michael’s commitment to your success. If you commit the time and effort required to become a Clay Operator, he will not let you fail.
Pablo Beitman
As a lead generation agency owner, joining Michael Claygency program transformed our process. I’d used Clay for about a year but knew we could operate more efficiently. Since joining, we’re building campaigns ten times faster, managing 12 clients with a small team. Before, I wasted money and time on tools that didn’t yield results, overwhelmed by too many choices. Now, I know that just three or four integrations are enough for strong outcomes in most niches. The program helped me simplify, cut costs, and focus on real results—our team is leaner, faster, and better equipped to scale.
Marco Perricici
Michael's the kind of profile that's hard to come by, a pro who blends technical know-how with strategic vision for a truly explosive combo. Working with him, we built out our domestic and international GTM strategy for isendu.com outbound acquisition channels. He's pure rocket fuel for driving startup and business growth (Extied to a tech giant).
Ilija Stojkovsk
Michael is a top-tier outbound copywriter who transformed our campaigns at HeyReach. His knack for crafting concise, high-impact emails and building precise ICP-based lists drove impressive double-digit reply rates. Proactive, creative, and results-driven, Michael is a must-have for anyone serious about successful outbound marketing. Highly recommended!(Fastest Growing Linkedin SaaS)
Sonja Fuggiano
IMPACT0 biggest challege has always been acquiring new clients consistently. We tried everything, including working with renowned marketing agencies and outsourcing appointment setting. The real breakthrough came when we sought the help of Michael: his sales operations alongside our SDR team achieved an impressive 20% conversion rate on MQL that allows us to reach our revenue goals. (Marketing Agency, EU market).
Mueez Ahmed
Before joining the Claygency program, I was lost trying to figure out how to scale my business. "The program laid out clear a roadmap on how to sell Clay services. It helped me sign a client for Clay outbound services in the first 40 days of working together. It taught me which channels to focus on and how to execute step-by-step strategies with confidence. The hands-on guidance and proven systems showed me exactly how to progress at every stage.
Daryl D'Cruz
The Claygency program showed me how to craft the perfect "Clay deal," leading to my first $9K/month retainer. The step-by-step guidance on client management, from onboarding to scaling, gave me the confidence to handle larger accounts seamlessly. Beyond the financial growth, it opened new doors in my career, positioning me as a trusted expert in my field as a Clay Operator. Highly recommended. ROI is there.
John Brickley
Before joining the Claygency program, I had no idea how to scale my business or manage clients effectively. The program provided a clear, actionable roadmap to grow from $0 to $10K+ per month and beyond. It showed me exactly which channels to prioritize and how to build a repeatable process for client acquisition and management. The detailed guidance at every stage of the journey gave me clarity, confidence and a map to follow for next step in my Clay Operator Career.
Niko Atlija
Michael helped me master Clay and scale my AI agent to $3K MRR in just a few weeks. I’ve wasted so much money on generic, outdated coaching programs, but Michael’s was a game-changer. His approach is practical, focused, and results-driven. No fluff—just real strategies that work. The results speak for themselves, and this has been the best investment I’ve ever made. If you’re serious about growth, Michael is the one to call!
Rik Williams
Michael’s coaching introduced me to using advanced technology filters to target the right companies and a proven process to run outbound at scale. His strategies are practical and designed to deliver real results, fast. I’ve never seen such a straightforward approach that combines precision targeting with scalable outreach. It’s hands down the most effective system I’ve used, and the outcomes speak for themselves. If you want results, Michael is the person to trust!
Brooks Van Norman
Michael’s expertise in Clay and lead generation completely transformed our operations. His Claygency program is, hands down, one of the best coaching investments I’ve made. It doesn’t just teach you how to achieve results and monetize your Clay expertise but also carefully evaluates every time and financial investment in your business. The program is practical, insightful, and incredibly effective. If you’re serious about growth, Michael is the coach you need!
Fran Bolano
Michael’s coaching introduced me to using advanced technology filters to target the right companies and a proven process to run outbound at scale. His strategies are practical and designed to deliver real results, fast. I’ve never seen such a straightforward approach that combines precision targeting with scalable outreach. It’s hands down the most effective system I’ve used, and the outcomes speak for themselves. If you want results, Michael is the person to trust!
STILL NOT SURE?
Frequently Asked Questions
If you still have questions book a call with Michael to chat 1-1
What it's included in the Program?
It's a 6-week program with Michael, the #1 Clay Trainer in the world. One 1:1 call per week (1 hour). Asynchronous work in Slack with weekly assignments, tasks, and to-do lists. Guaranteed Clay gigs & job opportunities from Michael’s network. My proven offer templates to help you land clients fast. Lifetime access to Clay Operator X—my private community with weekly Clay training (normally $1,200/year).
What happens when the program ends?
Once our 1:1 work ends, you’ll still have lifetime access to my private community ($1,200/year value). You’ll have access to the full curriculum of the program, including recorded content, playbooks, and offers. Every week, you’ll get live calls forever, where I answer your top questions of the week. You’ll also watch me solve problems live, building tables, connecting integrations, and writing copy in real time.
Is it really 1-1 or you put people in webinar + VAs like other programs do?
A 6-week program with Michael, the #1 Clay Trainer in the world. One 1:1 call per week (1 hour), plus asynchronous work in Slack with weekly assignments, tasks, and to-do lists. Throughout the week, you should ask questions and share your tables—I will review them 1:1, send you Loom videos, and make edits. I’ll also review your copy, offers, and proposals, giving you my best advice on client management, writing proposals, and marketing your own services.
Michael Saruggia is the founder and partner of Growth Lead LLC, a company which provide consulting services in the field of marketing and revenue operations.
Growth Lead LLC 5830 E 2nd St, Ste 7000, Casper, WY 82609