Directly from the #1 Clay Advisor in the World

THE ENTERPRISE GTM

ENGINEER PLAYBOOK

Unlock the highest ROI GTM Engineering playbooks Michael uses

to advise the hottest internet companies, along with the winning positioning and

strategy to chargepremium prices and escape the cold email rat race.

  • When you move upmarket, the game changes. It’s no longer about just generating more meetings. It's about building playbooks that make the company more efficient, automating processes that waste millions, and fixing broken RevOps systems that silently kill growth. Unlock today the 12 highest-ROI GTM Engineering use cases and how to build them inside a large organizations.

  • Escape the cold email game. Deliverability is getting tougher. You have amazing skills, but you're stuck with bad-fit clients and a declining industry, and most of the time, it's not even your fault when clients churn. Repackage your skills and start selling RevOps projects. Get paid what you deserve, with peace of mind. Stop working with mom-and-pop shops for more meetings. Start building systems with real revenue leaders.

  • If you haven't noticed, Clay has shifted direction in the market. It started with outbound as the main use case, and now it's moving toward enterprise. Just check the new hires, updated messaging, and case studies on the website. The future is building high-value digital transformation projects that save big companies millions. Escape the outbound rat race, move upmarket, and get paid what you truly deserve.

  • How to work with enterprise clients. How to pitch Clay digital transformation projects and not as the cold email guy that only gets paid when he generates a meeting. Why this magical positioning allows you to charge 10x, be perceived as a strategic partner, and avoid dealing with email deliverability and a broken offer. Make the transition from the appointment guy to the GTM Advisor and become world expert at what you do and surf this huge in a life-time trend.

  • BONUS. Unlock a Clay flow that, given a URL, analyzes and assesses all potential GTM Engineering use cases. Starting from company data like CRM, website traffic, PLG vs SLG, number of salespeople, event presence and 10+ more signals, I can pinpoint the best use case and angles for intent signals. All in just 2 clicks. Took me months to refine and it's the most sophisticated template I've ever built.

  • Clay Gigs and Slack community with 600+ operators sharing best practices, strategies, and challenges. I personally reply to all questions, and one member even said they found more value here for $99 than in another group that charged $3,000. There’s real engagement, plus special sections where I share Clay gigs. I’ve trained an AI agent to find opportunities online, and many companies post gigs here as well.

This is the lowest price you will see. Buy now at the lowest price

TESTIMONIALS

Immediate 10X ROI..

"Goldmine every time.."

"I feel like I am stumbling upon a gold mine every time you send a message. So many things we can do with Clay. I am barely scratching the surface."

- Oscar Ortega

"Immediate 10X ROI"

Just bought the clay handbook, loving it, thanks Michael! Immediate 10x my ROI on this handbook.

- Elvis Sun

"Highly recommend this"

It's a no-brainer to spend a few bucks to look over the should of someone who knows his stuff. Paid for itself within a few minutes.

- Kieron Brown

This is the lowest price you will see. Buy now at the lowest price

What you will learn Inside

Premium Positioning

The premium positioning that lets you close $10K+/month deals without promising meetings.

GTM Analysis Clay Flow

The most sophisticated Clay flow that analyzes a company’s GTM assets and suggests the best signals and playbooks.

Offer Template

Offer template, demo approach with clients, and pricing strategy for big companies.

Inbound Playbook

How I build inbound playbooks with Clay to generate more revenue per salesperson. Clay Flow + Miro + angles to package as a high-ROI service

Inbound-Led Outbound

How I leverage website traffic and RB2B to prospect warm leads on autopilot. Clay Flow + Miro + angles to package as a high-ROI service

News-led Outbound

How to leverage news and prospect people at the exact moment they have a problem. Clay Flow + Miro + angles to package as a high-ROI service

PLG Playbook

  • Why Clay is the most impactful PLG tool ever and how to turn subscriptions into a stream of qualified leads. Clay Flow + Miro + angles to package as a high-ROI service

Conference Playbook

Transform conferences, events and webinars into revenue-generating assets, not time drains for sales teams. Clay Flow + Miro + angles to package as a high-ROI service

Ex Champions Playbook

Turn ex champions into business development opportunities in autopilot (and not random DM on LinkedIn). Clay Flow + Miro + angles to package as a high-ROI service

Social Signals Playbook

How to leverage social media to reach decision-makers in the buyer cycle using keywords and engagement. Clay Flow + Miro + angles to package as a high-ROI service

CRM Playbook

Use Clay to turn your CRM from a liability into a sales machine, and how to package this service as an agency. Clay Flow + Miro + angles to package as a high-ROI service

Job Change Playbook

Leverage open jobs and

recently hired executives to prospect new decision-makers with a budget. Clay Flow + Miro + angles to package as a high-ROI service

Outbound at Scale

How to leverage social media to reach decision-makers in the buyer cycle using keywords and engagement

TAM Playbook

Mapping accounts and decision-makers is the smartest investment a company can make for its GTM success.

HR Playbook

How to speed-up a company HR processes and sourcing A+ candidates that do not apply to job offers.

This is the lowest price you will see. Buy now at the lowest price

What others are saying about

Michael's Information

Alessandro Martinengo

99% of companies and sales leaders are "5 years behind" in their ability to build and scale their outbound engine. And this course quickly and practically explains and demonstrates what works (or doesn't work) to create a GTM system using Clay.

Cody Carnes

Mike's program helps cut your learning curve by more than half, with little headaches. After I spent hours and hours every day for a month learning Clay with the help of his program, I closed three new retainers and 4 other workflow builds.

Kieron Brown

Happy customer here :) It's a no-brainer to spend a few bucks to look over the should of someone like yourself who knows their stuff and is in the trenches day in day out. Paid for itself within a few minutes of scanning it - let alone with deeper implementation.

Matteo Papaluca

The new paradigm for RevOps and B2B GTM is here. Clay Scaler teaches how to put it into practice. Invest time in learning this skill since I haven't seen somethig with such a potential since the CRM revolution with Salesforce.

Andriy Vovchak

Michael unlocks the secrets of the best Sales Ops tool with this playbook. It's concise and laser-focused, with practical video tutorials. I'll save more money on Clay credits in a few day than I have spent purchasing the playbook.

Matteo Lombardi

Michael's course is really good for 2 reasons:

1. Practical Examples - Figure out Clay sooner than expected but not only.

2. Mindset - Understanding tech helps you work creatively as he mentions.

Luis Machado

The Clay Scaler Handbook has been a cornerstone in my journey, providing the right knowledge. I can’t say enough about the value of the community. Whether it’s sharing strategies or supporting each other.

Oscar Ortega

I feel like I am stumbling upon a gold mine every time you send a message. So many things we can do with Clay. I am barely scratching the surface.

Ariel Levin

The handbook offers skills development in Clay, addressing our core needs with proven results. The practical, strategies, combined with ongoing slack support, ensure we can quickly translate learning into outcomes.

Ryan Tully

The content in Clay Wizards is great! We've used the suggestions within the course to add cool new features to our product.

PRICING

Choose Your Plan

Basic

$399

  • Enterprise GTME Playbooks

  • Access to the Community

ADVANCED

$799

  • Enterprise GTME Playbooks

  • Access to the Community

  • 1H Strategy call with Michael (1000$ value)

MASTERMIND

$3999

  • Enterprise GTME Playbooks

  • Access to the Community

  • 6H Strategy calls with Michael

  • Michael reviews your positioning, offers and delivery

STILL NOT SURE?

Frequently Asked Questions

If you still have questions book a call with Michael to chat 1-1

Is it a one-time fee or a subscription?

It’s a one-time fee. Once you pay, you’ll have lifetime access to the community, live events, and of course, the course on this landing page.

Is there a refund policy for the course?

There are no refunds. If you're considering a refund, please don’t buy the course.

What If I have questions about the content?

With the course, you’ll also get access to my private community of GTM Engineers. You can ask questions there, I usually reply to all of them in under 24 hours.

Is this different then your community or the Clay Scaler Handbook?

100% yes. It’s a course meant for more advanced users who want to master Clay for RevOps projects and better monetize their expertise. It’s not Clay basics, it’s a strategic (and technical) masterclass on how to unlock more enterprise value from a company.

I am already an advanced Clay / GTM Expert. Is the course for me?

If you're not netting $1M in profit per year in this niche, then this is for you. Many so-called "GTM experts" I know can only send a bunch of cold emails. This is your ticket out of the rat race and into big company (big money) territory.

Michael Saruggia is the founder and partner of Growth Lead LLC, a company which provide consulting services in the field of marketing and revenue operations.

Growth Lead LLC 5830 E 2nd St, Ste 7000, Casper, WY 82609